Brand and Business Value At Risk: The Valuation Impact of ‘Lookalike’ Brands
Report: How own-brand lookalikes hurt original brands.
Report: How own-brand lookalikes hurt original brands.
Learn more about the superior expertise provided to clients through VRG U.K.
The global evolution of brand value creation is nuanced and varies by economy and industry type, but intangible assets are now largely central to creating and maintaining economic value.
Learn more about the superior expertise provided to clients through VRG Argentina.
Gesvalt reviews the major changes to the Trademark Act Amendment to comply with European legislation.
The importance of leveraging the brand as a management tool in the era of COVID-19. (Recorded in Portuguese)